NEW DELHI: A Vaseline face-whitening application for Facebook in India has sparked an online controversy and pushed the racially-loaded issue of skin colour out into the spotlight.
Anglo-Dutch skincare group Vaseline launched the application "Transform Your Face On Facebook" to promote its range of skin-lightening products for men, advertised by Bollywood star Shahid Kapoor.
It enables users to digitally whiten their profile pictures and remove dark spots -- an idea that has evoked a largely negative response in the blogosphere since news broke earlier this week.
