(CNN) -- As countless print- or TV-based news organizations continue their descent, the future of the news business still seems curiously bright.
Just sniff around online for a look at the multitude of startups and internet giants throwing their bets on the table.
Yahoo, one Web behemoth, plans to add three new blogs to its growing family on Monday.
Yahoo's network expansion was born from a 7-month-old venture called The Upshot. For this blog covering breaking news and analysis, Yahoo recruited several seasoned journalists.
The new properties will live under The Upshot brand, but each take their own names -- The Ticket for politics, The Lookout for national affairs, and The Cutline for media industry coverage.
At the helm of the project is Andrew Golis, a 27-year-old who came from Talking Points Memo, an online-only news network. There, Golis helped steer a rocket ship of a news startup at a time when there was little assurance that the Web needed or wanted another news source.
Now, here he is again, helping to launch another news brand.
"On one hand, it is a very crowded space," Golis said of the news industry. "On the other hand, I think we're actually fairly early in the shift to digital".
There's a lot of noise on the Web, but Yahoo says it has unique attributes that will help it stand out. In addition to a strong team that includes veterans of the Washington Post, Politico and Gawker Media, the 15-year-old Sunnyvale, California, internet company outfits its journalists with tools that analyze search trends and other data from Yahoo visitors.
While helpful, reporters are discouraged from leaning too heavily on those tools, Golis said.
"It's an asset that we have to help us understand what will resonate," he said, but, "it doesn't function as an assignment editor".
Yahoo operates one of the most-visited news websites, according to research firm ComScore. The Upshot accounts for more than a third of the Yahoo News audience, drawing 30 million visitors a month, according to Yahoo's own traffic reports.
Yahoo News (The Upshot excluded) is centered around syndicated articles from The Associated Press, Reuters and others. But just because Yahoo is ramping up efforts to produce more of its own content, don't expect the writing to take a partisan approach, said Golis and his boss.
CNN
