As the globe gears up to celebrate ‘World no tobacco day’ on May 31st, 2010 there is a sad contribution from India. The country witnesses a growing number of women smokers and the case is specifically relevant to females working in BPOs and media. The picture looks sad especially in a culturally rich nation like ours where there is still a social stigma attached to women smoking. A recent study revealed that nearly 8% of female BPO workers smoke and the percentage is much larger (5-35%) in media.
According to the survey the majority of women smokers are still unaware of the health hazards of smoking. The only health hazards they are aware of is cancer and heart disease related to smoking.