Measuring consumers’ emotional responses to products or advertising is a tough business, but a new Lausanne-based company says it might have found the answer.
nViso is a start-up at the Federal Institute of Technology in Lausanne (EPFL) that is developing technologies for deciphering emotions for the marketing industry. It does this by interpreting human facial expressions and eye movements online.
The innovative computer-vision software is part of a growth area as marketers search for new ways to not only reach their customers but to understand them.
“I think there is an immense need for this kind of software in the marketing research and advertising fields,” nViso’s co-founder Matteo Sorci told swissinfo.ch.
Over the past decade there has been a steady move away from expensive face-to-face interviews towards online research, which is much more extensive but “biased”, said Sorci.
