quarta-feira, 30 de junho de 2010

Vodafone-Hutch tie-in takes another step


Vodafone Hutchison Australia (VHA) says the latest changes to its cap plans are another step in integrating the customer base of the company's two mobile brands, 3 and Vodafone.
VHA is a fifty-fifty joint venture between Vodafone Australia and Hutchison Telecommunications Australia Ltd, which operates the 3 Mobile brand.
The two companies completed the merger in June last year and have said that VHA would eventually only operate under the Vodafone brand.
Vodafone's new cap plans currently being rolled out include free unlimited standard voice calls to anyone on the Vodafone and 3 Mobile network.
3 Mobile customers will be able to call people on the Vodafone network for free from the end of July. They can currently call another 3 Mobile customer for free.
Vodafone and 3 Mobile's cap plans became more closely aligned from March this year, and the latest revamp has also resulted in larger monthly allowances for voice and data.
VHA head of PR and corporate communications Greg Spears said the company had been working hard over the past 12 months to bring the cap plans from the two networks close together and integrating the two customer bases.
"It felt like the right time to start bringing offers to market that really start to leverage that scale and the six to seven million customers that we have on both brands combined," Mr Spears said on Wednesday.
"It actually shows to those customers that the merger is actually delivering benefits to them directly".
The new features come after VHA embarked on a rebranding of its 3 Mobile retail stores, which will sell both 3 Mobile and Vodafone products from July 21.
VHA had 6.895 million active customers at December 31, 2009.
Hutchison shares closed down two-tenths of a cent, or 2.17 per cent, at nine cents.