Matthew Schissler used to ponder moving his company to Las Vegas during his long drives from Southern California to the Las Vegas Convention Center, where he frequently attended trade shows.
The chairman and CEO of Cord Blood America Inc. was back at the Convention Center again this month. But this time, he was Exhibit A for a new Las Vegas Convention Center booth aimed at recruiting out-of-staters to set up shop in Nevada.
The booth, targeting conventioneers, is a partnership between the Nevada Development Authority and Las Vegas Convention and Visitors Authority. It has a potential audience of more than 1.5 million travelers who visit the Convention Center every year — people like Schissler.
If the booth had been in place a couple of years ago, Las Vegas might have snagged one of the largest umbilical cord blood stem cell preservation companies in the nation sooner than it did.
Schissler opened his 17,000-square-foot business near McCarran International Airport last fall after moving his cryogenics and stem cell lab and executive offices from Santa Monica, Calif.
