JOHANNESBURG — FIFA expects a global television audience of more than 700 million to watch the World Cup final.
FIFA's head of television Niclas Ericson says deals were signed to show the Netherlands play Spain in every country in the world.
Ericson says increased ratings for this World Cup suggest the audience for Sunday's match will beat the estimated 700 million that watched Italy beat France at the 2006 final in Berlin.
FIFA expects a record audience for a sports broadcast in Spain, and a market share of more than 90 percent of Dutch viewers.
The World Cup final is set to beat the audience for the opening ceremony at the 2008 Beijing Olympics, which attracted an estimated 600 million viewers.
