Agthia Group has signed a franchise agreement with Yoplait Group of France for exclusive rights to manufacture and distribute fresh dairy products under the Yoplait brand, starting in UAE and expanding eventually in the rest of GCC.
In line with Agthia's business diversification strategy, the partnership with Yoplait represents Agthia's entry strategy into the dairy segment with a leading global partner through a manufacturing and distribution franchise agreement.
Agthia will commence manufacturing and distribution of Yoplait branded products by the end of 2011.
Yoplait is the number two brand worldwide in the fresh dairy product category, with a number one position in key markets like the US and Australia, and a number two position in France, Canada, Korea, and Ireland.
Rashed Mubarak Al Hajeri, Chairman of the Agthia Board said: "With the goal of becoming UAE's leading food and beverage company, we believe Agthia's entry into the dairy business category is in line with its expansion and diversification strategy. We are happy to welcome the global brand of Yoplait to the Agthia Group as well as to Abu Dhabi and the region". Emirates Business
