(CNN) -- An isolated incident involving a lone gunman in Manila has turned into an international incident that is proving the first real test of newly elected President Benigno Aquino.
As such, the leadership in Manila suddenly finds itself suddenly in league with multinational corporations like BP and Toyota who watch their credibility erode as missteps are magnified before a global audience.
"Organizational effectiveness shows up most dramatically when dealing with issues related with security," said Dane Chamorro, managing director of Greater China for Control Risks, which advises companies on economics and security issues. "This demonstrated in a very dramatic and tragic small-scale way larger problems that are much more widespread".
As the live broadcast events of Monday slid into tragedy, ire at the outcome shifted quickly from the gunman to the government.
"People were looking to the government to act in a matter that demonstrated competence and professionalism, and that wasn't apparent," said Michael Alan Hamlin, a Manila-based marketing consultant and author of "High Visibility". CNN
