Designated drivers will be offered "free" soft drinks as part of the government's Christmas anti-drink-drive campaign.
Some 8,000 pubs are taking part in the scheme which offers a buy one, get one free deal on soft drinks.
The scheme follows a partnership between the government's road safety campaign THINK! and Coca-Cola.
The campaign will feature radio adverts, posters in pubs, and online search activity until 2 January.
Launching the campaign, road safety minister Mike Penning said: "Drivers should be in no doubt that if they get behind the wheel after drinking this Christmas, they risk losing their licence as well as facing a fine and even a prison sentence. BBC News
