Time magazine has picked Facebook CEO Mark Zuckerberg as its annual Person of the Year, the figure it believes had the most influence on events in 2010.
The 26-year-old billionaire was the subject of a 2010 film, The Social Network, charting Facebook's rise.
Wikileaks founder Julian Assange earlier won a Time readers' poll on 2010's most influential person.
The annual feature has been a fixture since the 1920s, with the winner appearing on the front cover of Time.
The conservative Tea Party political movement was second choice of the magazine's editors and correspondents, followed by Mr Assange, Afghan President Hamid Karzai and the 33 trapped Chilean miners.
In the readers' poll, more than 382,000 favoured naming Mr Assange as Person of the Year, ahead of Turkish Prime Minister Recep Erdogan and pop star Lady Gaga.
Mr Zuckerberg only made tenth place in the poll, garnering less than 20,000 votes. BBC News
