terça-feira, 24 de agosto de 2010

Oil spill or not, tourism rose in Florida

MIAMI, Aug. 24 (UPI) -- A jump in international travelers helped push tourism-dependent Florida to a 3.4 percent boost in visitors overall April through June, the state said Tuesday.

Visits from abroad rose 11.9 percent, while visits from Canada rose 10.4, the state's tourism bureau Visit Florida said, The Miami Herald reported.

Domestic travelers rose 2.4 percent, as the state spent millions of dollars on advertising with British oil firm BP distributing $32 million to state and regional travel offices to offset fears that water and beaches were soiled by the Deepwater Horizon oil spill, the worst aquatic oil disaster in U.S. history.

"The good news is that obviously, the numbers are up and that speaks to in some ways the strength of the Florida tourism brand," said Will Seccombe, chief marketer for Visit Florida. UPI